Monday, December 22, 2008

Marleyfest At The Machine Shop!

Friday 01-02-2009 9:00 at The Machine Shop
3539 S Dort Hwy, Flint, Michigan 48507
Cost: $5.00
Bob Marley birthday tribute with Three Peace and more!

Monday, December 01, 2008

Pics from the DVD release

These fan pics are from the DVD release November 29 at Indian Barry's in Bay City. They were taken by longtime friend of the band Roxual Barger.
The night kicked off with a David Asher DJ set. Thanks go out to Born who also performed and club owner/sound mixer Barry Kane.

Friday, November 28, 2008

Andre Smith Crosses Over

THE PROCESS family sends our heartfelt sympathy out to the family of Andre Smith. Andre was a gifted man of God and a dear friend to THE PROCESS.
He performed with the band live and played guitar, keyboards and backing vocals on our releases CRAVEN DOG and WEAPONS OF MASS PERCUSSION.
As a member of the UBEU Production team, Andre was a talented studio engineer and arranger. Most of all he was a great friend with a beautiful spirit and a smile that could make your day. We will miss him being in this world. Thank you Andre, your work here is over, fly away home.

Thursday, November 20, 2008

Film captures Process of stage extravaganza

Thursday, November 20, 2008

If there was a retro feel to The Process' standing-room-only show last March at the historic Vassar Theatre, it was totally by design.
The Pigman -- guitarist Garrick Owen in an oversized pig head -- returned to the stage, as did the Skullman, the embodiment of a 1,000-year-old Ethiopian holy man.

The music, lead singer David Asher and drummer Gabe Gonzalez locked a powerful fit of ''Rasta madness'' and bass player Bill Heffelfinger and Owen flying high, embracing the scope of the rock-reggae band's existence.

And the journey continues in a DVD that captures the experience in its multi-media entirety. Catch it Saturday, Nov. 29, at the official DVD release party at Indian Barry's in Bay City. Also performing are the band KMJ and Born.

''It is a very theatrical production,'' Asher said of the homecoming concert on the stage the band first played in the early 1990s. ''We wanted to bring back the feel of, say, Alice Cooper or Peter Gabriel.''

That comes across in full fury, falling just short of aroma-vision in its riveting blast of lasers, vintage film and rolling banks of smoke. Gary Bredow, Lavel Jackson and Art Bissonette worked behind the scenes, he added, to pull it all together.

''We had to bring our own stage in, so we were there at 9 in the morning, and we were working until 2 in the morning tearing it down,'' Asher said. ''But to see how it looked from the audience, that's always a kick. A little weird the first time, watching yourself on a big screen, but then I was more relaxed about it.

''It captured us chronologically; it documented the event.''

And that's the one criticism. While the live segments are professional in every sense of the word -- this is the crew behind the documentary ''High Tech Soul'' -- there's an awkward transition between songs.

''Some wanted to baby-sit the filmmakers through the process but I say to let them do what they know how to do best,'' Asher said. ''We could have tinkered with it, but I don't know if that would have made it better.

''The word is getting out on the DVD -- it's available on CD Baby or on our Web site -- and everything we're hearing is very positive. It's good.''

Saturday, November 08, 2008


New on DVD: The Synesthetic Madness of The Process

“We’ve been possessed by this otherworldly soul that this band has.
It pulls us along. It’s got a spirit of its own; beyond us.”

–Dave Asher, discussing his band, The Process,
during a 2001 radio interview by Marc Beaudin
(CAGE Sessions – On the Air, WUCX 90.1 FM)

It’s been a lot of years, a lot of shows, a lot of recordings, since I first saw The Process perform in a mid-Michigan bar back in the late-late 80’s. But what immediately hooked me at that initial show is just as evident today: These guys mean what they play. They mean every note, every word, every drumbeat and guitar riff. They mean every ounce of muscle and soul that they freely spend each moment that they are on stage.

To be in the audience at one of The Process’ shows, is to have your mind, heart, and body taken apart and put back together in a slightly better way. Your senses merge and you see the music; hear the lights bouncing off the walls; taste the moment.

The next best thing to being there in the flesh (and soul) has recently been released on DVD: The Process: Live at the Vassar Theater.

First of all, I want to commend the seldom-thanked in the music business – the folks behind the scenes of this production. The technical aspects of this release are extraordinary. From the direction of Gary Bredow, to the live mix by Art Bissonette, the live recording by Lavel Jackson, the camera work by Bredow and Per Franchell, the lighting and sound by Bissonette Sound, the filming and editing by Big Bang Films, the cover art by Steven Gotts, the photography by Rick Morrow, and the production assistance by Tim O’Brian, Chuck Harrington and Seth Payton; every part builds perfectly to a Whole, which provides the optimum showcase for the talents of the band.

And what a band. This recording offers a seamless sound and energy created by four people who, by all indication, share a common soul. With David Asher on vocals and guitar, Garrick Owen on lead guitar, Bill Heffelfinger on bass, keyboards, programming and backing vocals, and Gabe Gonzalez on drums; they are, individually and as a group, at the top of their form. Mature and consummate musicians who’ve lost none of the edge and passion of their younger days.

The DVD consists of a concert of 10 songs, old favorites and new gems both, and it kicks off in signature Process style: a blaze of lighting and fog effects through which bleeds their hopped-up rendition of Wendy Carlos’ haunting and exhilarating “Title Music to A Clockwork Orange.” Glimpses of the musicians are seen in ultraviolent flashes of light. The relentless drumming; like a jet engine preparing for take-off. The tension builds.

And just when you are about to either rush the stage or run like hell, the music breaks into “Blood Runnings” from Craven Dog. A man appears with a skull for a head and covered in a brilliant Rasta robe, like an ancient, long-dead Ethiopian King. He stares into the audience – into and through each person – and now it’s clear: there’s no turning back. The concert has begun.

Song after song, culled from the vast library of Process material, is expertly and whole-heartedly presented. The evolution of each is remarkable, and it seems that their original studio versions were blueprints, and these are the fully-realized structures: architectural masterpieces; holy temples and towers of defiance against all negative forces – all evildoers, downpressers, and craven dogs. The songs are history lessons, incantations, and calls to revolution – danceable social justice and rockin’ revelations. The musicians push their instruments beyond the boundaries defined by standard rock or reggae. They’ve fused these along with funk, rap, and jazz, and raised up a new entity – something that can only be described as “Processian.”

My only issue with this DVD is that the transitions from song to song could be smoother. I would prefer if the camera were kept rolling to capture the incidental material between numbers – to give us more of a live concert feel, and more of a glimpse into the personalities of the band. But this is a small complaint that is quickly forgotten once each song kicks in.

The recording closes also in signature Process style: the resurrection of “Pigman.” Part myth. Part nightmare. Part parable. … He possesses Garrick. The guitar becomes a weapon. … Twenty-seven dogs run wild in the woods. … Death, mayhem, and badass rock’n’roll. … Oink. Oink. … Pigman’s in heaven.

And so are you.

Buy The Process: Live at the Vassar Theater on CD Baby
Visit The Process online
By Marc Beaudin
(Novelist, poet, playwright, scenic designer, theatre director, actor, activist, anarchist, mountebank, pirate on sabbatical, part-time rabblerouser, full-time cloud-watcher.)


Friday, November 07, 2008


The PROCESS LIVE: Vassar Theater
Exceptionally Recorded DVD Chronicles Musical Warriors in Their Prime.

DVD Release Party Slated for Indian Barry's November 29th

By Robert E. Martin

With the possible exception of the wedding band Ceyx, no other musical outfit in the tri-cities have remained as intact as the Vassar-based reggae/rock warriors known as The Process. And being essentially an all-original group, writing and performing their own material while pursuing a very defined musical & cultural vision, this is a band of brothers that truly is in a league of their own.

On a cold and grey March evening earlier this year, The Process booked the beautiful Vassar Theater to perform a sold-out concert showcasing the broad yet precise expansiveness of their music, which served as the perfect setting for a live concert video recording of the 70-minute set.

Entitled The Process – Live @ Vassar Theater and produced by Big Bang Films & the Process, from the opening musical swell of Blood Running to the re-focused delivery of what has become their 'signature' song, Pigman, this is undoubtedly one of the best recorded and professionally edited video releases to hit the market in recent memory.

Directed by Gary Bredow for Big Bang Films with sound & lighting and a live mix courtesy of Art Bissonette from Bissonette Sound, the live recording techniques employed by Lavel Jackson for Mobile Studios set a landmark for the way videos should be filmed, with plenty of tight shots and a focus upon the stage (as opposed to the audience, which often detracts from most concert films).

David Asher's vocal strength has solidified over the years and the flow of his writing grown deeper with age, while guitarist Garrick Owen achieves new levels of sonic accuracy. With the estimable skills of bassist/keyboardist and programming genius Bill Heffelfinger and all group energy focused through drummer Gabe Gonzalez' relentless attack, this DVD does what a concert video is supposed to – frame the accomplishments of the group into a context is not only memorable, but chronicled for posterity.

The Process will be holding a special DVD Release Party with a performance at Indian Barry's on Saturday, November 29th. Copies of The Process LIVE: The Vassar Theater can also be obtained by going to their website at

Wednesday, November 05, 2008


THE PROCESS: Live Vassar Theater DVD

...The ultimate Process Live Concert Experience!
THE PROCESS® Live In Concert at the historic Vassar Theater. The DVD features blazing performances of some of the groups best known songs, as well as a spectacular film and laser light show. If you love the band, or even if you have never seen them live, this DVD documents what the buzz is all about.
A must have!...

First Review of the Live DVD!

DVD Review: The Process Live @ The Vassar Theater
Mitch Phillips

One of the best things about The Process Live: The Vassar Theatre, I think, is the fact that I didn't have to drive all the way to Vassar, MI to see it. That's right. Thanks to the wisdom of The Process and the fine production work of Big Bang Films the entire show was captured and released on DVD for you - and lazy local music dorks like me who rarely leave the cave anymore. But why spend the gas money when I can watch it from my couch?

Click "read more" below for a short review and all the relevant links.

Friday, October 31, 2008

1st Annual HALLOWPALOOZA Russell Industrial Center

1st Annual HALLOWPALOOZA Russell Industrial Center

10-29-2008 18:00 at 1st Annual HALLOWPALOOZA Russell Industrial Center
DETROIT, 48239
Cost: $20.

10-31-2008 12:00 at 1st Annual HALLOWPALOOZA Russell Industrial Center I-75 to 94 take Clay Exit BUILDING ONE 5TH FLOOR, DETROIT, 48239 Cost: 20.00 4 Free Beer FUNK ROCK TECHNO HOUSE ELECTRO HIP HOP MUSIC!!!! 1ST 200 FREE WITH COSTUMES-HOST 4 COSTUMES ZIAM BETWEEN 6-9 FULL SERVICE BAR & FOOD 10 D.J.

Wednesday, October 15, 2008

Fan Pics From the DVD Release

These fan pics from the DVD release last Saturday at Whites Bar in Saginaw were taking by good friend of the band Sam Lingenfelter.

Thursday, October 02, 2008


For Immediate Release:

Reggae rock group THE PROCESS will release it's live DVD "THE PROCESS: LIVE VASSAR THEATER", filmed at the historic venue last March.
The release party will be held at Whites Bar (2609 State St Saginaw, MI 48602),
Saturday October 11th at 9:00 PM.
The DVD features blazing performances of some of the groups best known songs,as well a a spectacular film and laser light show.
Opening the event will be guests Ben MacArthur and Friends.

Blood Runnings
Jah Made the Herb
Craven Dog
Rising Up
Mist Of Time
Rasta Soldier
Run Them Down
Spread the Money

Tuesday, September 16, 2008

THE PROCESS interviewed live on WDUM this Friday

THE PROCESS will be interviewed live on WDUM, The University Of Detroit Mercy's Radio Station, The New 91.9 CS this Friday at 7:00 PM.
Listen to the interview live on the internet at
Click the link to hear the interview live this Friday.

Friday, August 29, 2008



Saturday 09/27/2008 9:00 PM - Indian Barry’s
505 E Midland Street Bay City, Michigan 48706 US
THE PROCESS Live In Concert with special guests Rocktropolis.
Join THE PROCESS for the Bay City release of our new Live In Concert DVD!

Saturday 10/11/2008 9:00 PM - Whites Bar
2609 State St Saginaw, Michigan 48602 US
Join THE PROCESS Live In Concert with special guests MacArthur
for the Saginaw release of our new Live In Concert DVD!

Sunday, July 27, 2008

Shaolin Sound System

Shaolin Sound System is a joint venture between DJ ASH RA (David Asher) and Seth Payton. Specializing in Roots Reggae, Dub, Ska and Modern Dancehall music, with an emphasis on music from the "golden age of roots reggae".Contact us to DJ your club, event or private party today! Please add our Myspace to your friends, Thank you!


Monday, June 02, 2008


The audio is now mixed for the new DVD release from THE PROCESS!

The DVD includes 11 blazing songs from the band filmed live in concert at the historic Vassar Theater last March.

Stay tuned for updates on the release date!

Tuesday, April 22, 2008


THE PROCESS is excited to have our own webpage on the GHS Strings site.
The site features Photos, Music and More.
GHS Strings is the first choice for many of the world­s most renowned professionals.
THE PROCESS is honored to be endorsed by this world class company.

Wednesday, April 02, 2008


THE PROCESS has received two nominations in the 2008 DETROIT MUSIC AWARDS
Nominations include:
The Detroit Music Awards will be held on Friday April 25, 2008 at the Fillmore, 2115 Woodward Ave. in Downtown Detroit. The main awards show will commence at 7:00 pm with doors opening at 6:30.

Monday, March 24, 2008


I would like to personally extend a heartfelt thanks to everyone who helped to make last Saturdays show at the Vassar Theater a success. Special thanks to Bissonette Sound, Seth Payton and Stamp'd, Chuck Harrington, Aaron Lenk, Tim James, Lavel Jackson for recording the show and Gary Bredow with Big Bang Films. Also a huge thank you to Tim O'Brian at the Vassar Theater for all his unflinching support. I also would like to extend my love to my Brothers-In-Arms in THE PROCESS, Garrick, Bill and Gabe. To all of our friends, fans and family who made it out to the show, your support meant more to us than you could ever know. Much love to everyone, David

Monday, March 10, 2008

A marque-worthy return Sunday, March 09, 2008

A marque-worthy return Sunday, March 09, 2008

Several dates stand out in the history of the Vassar Theatre, an art-deco movie house that first opened its doors on Dec. 26, 1937.
For example, a mural painted on the lobby wall recreates the long lines waiting to see its first feature, Barbara Stanwyck in ''Stella Dallas.'' Flood waters in 1986 reached more than halfway up the movie screen in the theater dubbed ''The Jewel of the Thumb,'' though you wouldn't guess it today.
''I asked why anyone would build a theater at the lowest point of a town known to flood, and people told me that in 1937, that's where everything was happening,'' said owner Tim O'Brien. ''That was the place to be.''
And in 2005, about 15 years after he purchased the movie house at 104 E. Huron, O'Brien opened the doors on a fully renovated theater with the Tom Cruise sci-fi adventure, ''War of the Worlds.''
But for The Process' David Asher, the defining moment was a night in 1990 -- or was it 1991? -- when the newly formed rock-reggae band took its show to the Vassar Theatre stage.
On Saturday, March 22, he and bandmates Garrick Owen, Bill Heffelfinger and Gabe Gonzalez will return, with psychedelic films, more than 30 music-synchronized lasers, a pig head and lots of music. The band Stamp'd, along with Aaron Link and Jim Perkins, will open the show, which begins at 7 p.m. Tickets cost $6.
''We've stayed in touch, and it was over a few beers that we thought it would be fun to do again after all these years,'' O'Brien said of the homecoming. ''And this was one of those rare beer discussions where it still sounds good the next day. We're welcoming our hometown guys back to where it all began.''
The theater was built by Howard and Stanley Smith for $50,000, though most people today remember Harry Smith as the man who kept it in operation.
''When I was a kid, coming here for movies, the film would keep breaking, and we'd yell, 'Pedal faster, Harry, pedal faster,''' Asher remembered. ''It was 'Battle for the Planet of the Apes,' and the place was dingier, but it had the same clock and the same look.''
The theater, sitting at the very bottom of the hill in downtown Vassar, has gone through a number of changes since then, not all for the good. At one point, an owner even sold it to the city of Vassar for $1, long before it came into O'Brien's possession. O'Brien scheduled a few events, such as The Process concert 18 years ago, after buying it in 1990, but his Green Acres Cinema in Saginaw and the State Theatre in Bay City took up more of his attention.
Ultimately, it was the Vassar house that paid off, though he says he still regrets not bringing the State to its full potential. While not as opulent as the Temple or as versatile as the State, the 371-seat Vassar Theatre does have its own charm, from the vintage feel of the women's bathroom to Jerry Ragg's towering murals.
''Old theaters are always a work in progress,'' O'Brien said. ''Even when you're finished redoing everything, there's something that's ready to be done over again. It's a long and exhaustive process.'' The Process' show isn't likely to launch a string of live performances -- ''First-run films are our bread and butter,'' O'Brien said -- but it is part of a trend among theater owners, of finding ways to reach new audiences.
The Saginaw 8 in Kochville Township tapped into live broadcasts of performances from the Metropolitan Opera. Fashion Square Cinemas kept the box office hopping with concert films featuring Hannah Montana and U2. Cinema Hollywood in Birch Run hosts Battle-of-the-Bands competitions, coupled with first-run movies.
On the live front, Pit and Balcony Community Theatre is looking for ways to build on the recent crowd-pleasing tribute to ''The Last Waltz,'' featuring mid-Michigan musicians.
And the Temple Theatre in Saginaw and the State in Bay City have filled schedules with a blend of live performances and films both art and classic.
''It's the first time since we reopened that we've done anything like this,'' O'Brien said. ''We're not making any money on it, of course, but if the demand is there, the potential to do more is, too. This is a good way for us to gauge the interest.''
The Process comes with a long history as well.
''Bill, Garrick and I grew up together right on top of the hill in Vassar,'' Asher said. ''Bill and I used to play in a crib together, that's how far back we go. Garrick lived around the corner; he was seven years younger, but he had a sister, Patty, who was really good-looking, so we knew the family.''
The band, with its Rastafarian roots, soon emerged from its small-town beginnings, building an audience around mid-Michigan, and in time around the country and most recently in Europe. Gonzalez replaced original drummer Arik Aneszko, who moved to Chicago, but The Process is working its way toward its 20th anniversary relatively intact.
Seth Payton from Stamp'd is one watching The Process closely, hoping to achieve the same with his own band.
''We started so young, we never took our music seriously until we were too caught up in other things to pursue it,'' said Seth Payton from Stamp'd. ''We were 14; we were just bouncing around.'' ''Life happens,'' Asher agreed. ''You can't put your life on hold. The power will take you where you should be, the power that comes from God.
''We had a showcase once with Virgin Records, and I think today, the way a major label redesigns you, that we probably wouldn't be here today if we had signed.
''The Internet has been very good for us. It's made the world smaller. We can record from all over the globe, we can write music with people in London, we can get our music to people everywhere.''
And sometimes, Payton added, it's good to get back to your roots.
''I have the greatest admiration for The Process and the way the guys are sticking it out, doing things their way,'' O'Brien said. ''I'm glad they're coming back to where it began, too. They've really pulled it all together.''
Sue White covers entertainment for The Saginaw News. You may reach her at 776-9601.

Friday, March 07, 2008

Tim O'Brien and The Process Roll Out the Red Carpet at THE VASSAR THEATRE

Tim O'Brien and The Process Roll Out the Red Carpet at THE VASSAR THEATRE.
By Robert E. Martin, Photos by Rick Moreau, Band Photo: Gotts
As an aficionado of film, beauty, and the miraculous synthesis that occurs upon the silver screen when a film is viewed by a community within the wondrous walls of a restored movie palace, as opposed to the drab concrete walls of a multiplex, Tim O'Brien is decidedly in a class all his own.
A former owner of The State Theatre in Bay City and Green Acres Cinema in Saginaw, O'Brien purchased The Vassar Theatre back in 1990 with a dream of restoring it to its former glory.
After investing over $500,000 and well over 13 years of his life, O'Brien executed the restoration almost single-handedly and re-opened the theatre in November 2005, where it continues to run feature films weekly.
O'Brien believes that where you see a film is as important as the movie itself and apart from the restoration, he has seen that the venue is equipped with professional 35 mm film projection and premium Dolby Digital sound enhanced by four 18 inch JBL subwoofers and 14 surround speakers.
On Saturday, March 22nd, O'Brien will be hosting a different type of entertainment at the restored venue when he brings fellow Vassarites The Process into the theatre for a Live Concert at 7:00 PM with special guests Stamp'd for an 'all ages' show.
The Process will be filming their next live DVD 'Urban Guerrillas' at the venue and encourage everyone to become a part of history and experience the unique fusion of a 'Rock Reggae Implosion' and laser light show within the walls of this historic venue.
Recently I caught up with both Tim O'Brien and The Process' David Asher to discuss the significance of this unique fusion of performer, venue, and artistic vision.

Review: Having realized your dream of restoring such a grand old Dame' of a building to its original splendor, what does it feel like to walk through the doors each day?

O'Brien: I've been walking through these same doors for seventeen years during which time I've worn many different hats. At times I've been the designer/architect, carpenter, electrician, plumber, booth technician, dry waller and much more.
I'm now consumed with the day-to-day operations of the theatre, which doesn't leave much time to continue the restoration details that still need be addressed. When I walk through the doors on any give day, I see more work than time will allow. Of course at this point, I'd rather be selling movie tickets than sanding drywall.

Review: What's it feel like doing this show in your hometown of Vassar in this restored jewel of a theatre?

Asher: Well it is a dream venue. Tim O'Brien is a very determined man who made it his project to restore the theater over more than a dozen years. This is our first show in our hometown since our last show there in 1991. Bill Heffelfinger, Garrick Owen and I all are originally from Vassar. We have lots of friends and family I hope make it out to the show from all over!

Review: What is the most challenging component of keeping an entity like the Vassar Theatre going?

O'Brien: The biggest challenge is perhaps the same as for any small town business in a troubled economy: keeping the operation viable and competitive by offering products or services to meet your customers demands while maintaining a tight control over costs.
Unlike a restaurant whose menu may cater to many different tastes, a single screen movie theatre lives or dies according to the movie du jour. It is essential to offer a breadth of programming that is embraced by the community. It's always a challenge.

Review: Weapons of Mass Percussion was nominated for a Grammy and has received considerable attention. Do you consider it your most successful endeavor and what have The Process been up to lately? Are you back in the studio?

Asher: Weapons has been very successful but I think a lot of that has to do with the band reaching "critical mass" after nearly 20 years together. Of course all of the attention has been a great blessing. I really like all three of the albums we did with Gee Pierce producing. "Blood and Bones" has sold very well. I also like "Craven Dog" a lot and hope to reissue it again soon. "Weapons" is a very timely album, with a lot of spooky sound bytes from the so-called "War On Terror". It is a real departure in terms of the sound of the band, even though it is a remix project.
Receintly, we started out own pre-production studio and we will finish the tracks up with Gee Pierce in Saginaw. We have been working with a couple of different artists in London as well.

Review: How did that come about?

Asher: Well, such is the power of the Internet. One is an amazing female artist I met named Mikki who is helping out with vocals on our new single, due to be released later this year. Her parts for the single are being recorded in London. She is working on her first album, with Skip McDonald (Sugar Hill Gang, TackHead, Little Axe) producing.
We also wrote another song for the single with an incredible singer from London named Ghetto Priest. That man Ghetto Priest is so much what music needs right now to me. He does very diverse styles of music, from reggae to rock to hip hop and he tours all over Europe.We actually wrote a song together online, a duet called "The Lion Of Judah". It really turned out great. I had never worked in that way before and it felt very natural.

Review: Can you calibrate the success of the theatre since its restoration? Has it been financially successful and do you get a different form of appreciation from customers because of the work and dedication you've shown to the venue?

O'Brien: In defiance of the pundits that predicted our demise, I'm happy to say that the doors are still open and business continues to grow. Nobody gets into this business or stays in it that is not willing to live off of popcorn and peanut butter, but that's the only way it will work.
This is a different type of movie experience than can be had at the multiplex. People largely come here because of that difference. It is very gratifying when a customer returns to the theatre after many years and lights up when they describe their first date or first kiss here. One guy told me a childhood story about how the movie he was watching was interrupted so that the management could announce the bombing of Pearl Harbor.
I guess it is that history - that place in the local heritage that makes these theatres special.

Review: What is the significance of the Process event and do you anticipate doing more of these types of shows?

O'Brien: I hosted The Process first in a concert seventeen years ago when I first acquired the theatre. This is a sort of "homecoming" in that we're welcoming the band back on stage in their hometown theatre all these years later. It's interesting that we're still plying our respective crafts after all this time, although we've both benefited from the wisdom that can only come from experience.
I have an immense respect for David Asher and The Process for their passion and dedication to their music. Theirs has not been an easy road to travel, but their fresh original work continues to be recognized and appreciated in ever-larger circles. I hope that this event will help to advance that.
If this event is well received, I would certainly like to continue to explore the potential for more live entertainment and alternative programming in addition to film.

Asher: Well this is a very special show, as we are filming it for an upcoming DVD release. We have a very impressive laser light show with more than 30 lasers on a big truss and they all work together with the music. It is awesome. Plus we will be using our animated films, on the big screen, which we have not used in a long while. If all goes well, perhaps we will have the chance to bring other performers into the venue. I hope so.

Review: Having been involved in the theatre business for so long, what is your definition of a successful theatre'?

O'Brien: A successful theatre is one that continues to thrive - to entertain and enhance the culture of the community - while being self-sufficient.
Most of the old theatres are now transitioning into the public sector where they are "saved" by a 501c3 corporation comprised of people who know as much about restoring and running theatres as the local bump shop. These groups are often able to access millions in public and private monies, which finance huge restoration projects that would not be possible or practical in the private sector.
Volunteers and boards of directors who do not have a vested interest in the operation run these "community" theatres. In many cases, the theatres do not generate revenues sufficient to meet their overhead (especially where paid staff is employed) and continue to be dependent on private donations and tax dollars in the form of grants.
While none of this is a bad thing (and certainly better than the wrecking ball), it is vastly different operating a classic historic theatre in the private sector where those few that continue to exist, do so only because the owner/operator is willing to give much more than take. When people wax nostalgic about their childhood experiences seeing movies in their hometown theatre, I think this is what they have in mind.

Review; Any words to the fans?

Asher: Well I would love to thank them for the wonderful support they have given us through the last 17 or so years. Without them it would not have been possible to keep The Process going. I hope to see you all out at the show so I can tell you all in person how much we love you all!

More Pics of Vassar Theatre
Tickets for The Process Live in Concert at the Vassar Theatre are only $6.00.
The Vassar Theatre is located at 140 E. Huron in downtown Vassar.

For more details call the theatre at 989-823-4000 or go to

Thursday, March 06, 2008



"Wow. A picaunt mix of arena rock and Rasta.
Jamaican soul meets Anglo Strut and its good!
Cred alert: Drummer Gabe Gonzalez pounded behind George Clinton."

03/07/2008 08:00 PM - Hamtramck BLOWOUT ’08 Motor City Sports Bar 9122 Jos Campau Hamtramck, US
THE PROCESS takes the stage with Gabe Gonzalez’s Old School Detroit Funk D&B Ghetto Metal Unit ENEMY SQUAD celebrating a ten year re-union performing "The Blowout" also 2007 D.M.A. winner The Process which also features Gabe Gonzalez.The performance will be dedicated to Sean Tonak a.k.a.Ojibiwa