Friday, November 15, 2013

Review Magazine write up of Gypsy Wind.

THE PROCESS Present Gypsy Wind.

From Review Magazine Issue 780 (Published November 14th, 2013)
Written By Robert 'Bo' White.

Posted In: Arts & EntertainmentLocal MusicArtist Feature,

David Asher has done it again with his new single Gypsy WindAsher has a cranky genius that gives his best works an emotional coloration. He is a teacher and a linguist of the first order. He has a fear of putting out a short answer for it lacks depth and conviction. He has a mental compartment in which one thing is connected to everything else. He has a relationship with knowledge and he knows once he reveals it through his songs, it isn’t his anymore.
Because he breathes political fire with a strong dose of spiritual enlightenment, sometimes Asher is in a dark place. Yet it is soft and it comes together for him in a felt sense of what should be. He’s created a song that speaks of today instead of recycling stories of the past.
Gypsy Wind has all these elements working together in a quest for deep meaning and emotion, a quest for authenticity and the highs and lows of life in the roller coaster of time. In this moment Asher is truly alive. His artistic nature shines and his passion feeds his caring and desire to help the world as he discovers his true self. Listen to the music. The divine is calling
A gong signals a cascade of descending synth accents like a waterfall that refreshes and heals. The musical patterns established in the opening become reoccurring and dominate themes throughout the song. Asher’s composition contains several different musical and lyrical ideas that are similar in construction to an operatic movement.  As the synth fades the familiar reggae beat follows in that choppy and enduring rhythm.  Asher’s message is accessible yet profound. He seems to be singing about universal meanings when in fact he’s singing about his own life. 
Star Crossed adventurer
When will you know
When will you know
That you are old

Asher’s spiritual quest is confronted in the next verse
The race is not for the swift
The battle is strong
Better a poor and wise child
Than an old and foolish King

The chorus reveals his longing
It’s a restless wind
That blows you around
From pole to pole
With a gypsy wind

His search for spiritual transcendence
Who is this that comes out of the wilderness
Like billows of smoke
Who is she that comes out of the wilderness
Perfume and myrrh
And all the power of the merchant

Asher reveals his quest to enlighten the world
From the North Pole to the South Pole
From Hong Kong to New York
From Capetown to Cairo
From London to Los Angeles

At the coda a soulful heavenly voice brings the song to a dramatic conclusion with an answer, the only answer it could be.


The release of "Gypsy Wind" is from The Process’ forthcoming album to be released in 2014.
You can order it by going to

Friday, November 01, 2013


The Process Live In Concert
With Guests, Rocktropolis, Glasslung & Shaolin Sound System.
Doors open at 9:00 PM. 
The Process performs at 10:30.
Bemo's 701 S Madison Ave, 
Bay City, MI 48708
Phone:(989) 893-7071
Join The Process for this special event to celebrate
the release of "Gypsy Wind", from their forthcoming album
to be released in 2014.

Monday, October 07, 2013

Stream the new single from THE PROCESS.

Stream "Gypsy Wind" the new single by THE PROCESS at Soundcloud.
Click HERE to listen to Gypsy Wind.
Buy Gypsy Wind at CDbaby HERE!
Buy Gypsy Wind on iTunes HERE!

Friday, September 13, 2013

The Process has a new single available on iTunes!!


The Process has a new single available on iTunes!!
Click here to purchase "Gypsy Wind"!

Saturday, September 07, 2013

The new single from THE PROCESS Reviewed at

The first review of "Gypsy Wind" the new single from THE PROCESS is in. 
Written by Mitch Phillips at check it out!

Saginaw area reggae rockers The Process have released a new single, "Gypsy Wind", the first by the group alone with new material since 2002's "Blood and Bones".  If you're a fan of that record like I am, you won't be disappointed with the new single. It includes all the flair of their previous work; grandiose synth motifs punctuated by a bouncing synclavier, socially conscious lyrics delivered via David Asher's perfectly suited and insistent gravitas, and all served up on that familiar but infectious reggae rhythm for which The Process are known.

In short, this is more of their good stuff.  "Gypsy Wind" is the first of a series of digital singles they'll be releasing and again features the capable back-up pipes of Michelle Shaw and introducing Faith Gateway.

You can listen to and purchase "Gypsy Wind" by The Process at CdBaby

Friday, September 06, 2013

New Single from THE PROCESS Just Released!

The Process has a new single, "Gypsy Wind", the first by THE PROCESS as a group alone, and of new material, since 2002's Blood and Bones. 
Check it out for just .99 Cents on CDbaby! 
"The Process merge a fierce pop friendly sound with rootical reggae vibes to create an ear pleasing, soul satisfying mix." — Roger Steffens
THE PROCESS CD Release Party
Join THE PROCESS Live In Concert to Celebrate the Release of their new Single "Gypsy Wind".
Saturday September 14th, Doors open at 8:00 PM. $5.00 Cover.
With Special Guests: Jayne Lane, The Mister Hip and N-W-O.
I-Rock Nightclub Detroit
16350 Harper Ave  Detroit, MI 48224
(313) 881-7625

Wednesday, April 17, 2013

The all new THE PROCESS Website is here! 

Check it out for Music, Merch, News, and much more!

Monday, March 11, 2013

THE PROCESS: Music For Occupy

THE PROCESS has contributed a track to The Music For Occupy label!
Here Lies The Home Of The Music, Video, and Photography Of Music For Occupy. “Where Movement Music Was Born”


THE PROCESS has received Four Nominations in the 2013 DETROIT MUSIC AWARDS!
Nominations include:

Outstanding Reggae/Ska Artist/Group
The Process
Outstanding World/Reggae/Ska Instrumentalist
Gabe Gonzalez ( drums )
Outstanding World/Reggae/Ska Songwriter
David Asher
Outstanding World/Reggae/Ska Vocalist
David Asher

The Awards are held April 19th, 2013 at The Fillmore
2115 Woodward Ave  Detroit, MI 48201.
Congratulations to all of the nominees!