Monday, November 12, 2007
New CD from THE PROCESS Underway!
Sunday, October 28, 2007
Review: "Weapons Of Mass Percussion"

The anticipation of hearing new music from The Process came loaded with expectations based entirely on 2002's "Blood & Bones", a great collection of reggae gems that I put among the best local records I've heard in the past ten years. So I couldn't help but hope for a repeat performance on their 2006 follow-up, "Weapons of Mass Percussion". And a repeat performance is pretty much exactly what I got - just not in the way I expected. -Mitch
Band: The Process
Website: http://www.theprocessonline.com/
Recording: Weapons of Mass Percussion (2006)
Members: David Asher (vocals, guitar, keyboard, programming, FX), Garrick Owen (guitars), Bill Heffelfinger (bass, keys, programming, stick), Gabe Gonzalez (drums)
Produced by: Gee Pierce & The Process
Mixed by: Gee Pierce & David Asher at UBeU Productions, Saginaw (except track 1 mixed by Lavel Jackson, tracks 12 mixed by Albadore Sound Systems, track 13 & 14 mixed by Gabe Gonzalez)
Mastered by: Horst @ Studio Germany

Expectations & Fresh Ears
Instead of a collection of entirely new songs, The Process offer only one, a gem-worthy opener (albeit a poorly mastered one) called "Rasta Soldier" which easily holds up among their best songs and has already been nominated as a Grammy contender (whatever that means). What's left are thirteen tracks of re-mixes, mash-ups, extended cuts, techno flirtations and "dubs" - almost all of which rely heavily on previously released material from "Blood & Bones" and "Craven Dog" (you can read a review of "Blood & Bones" here). I have to admit being bit confused and disappointed on first spin, but that's because I have no experience with "dub", a sub-genre of reggae that builds on instrumental versions of existing material. According to Wikipedia, dub mixes add percussion and sound effects to 'da riddim' so as to take advantage of bass-heavy sound systems. Singer David Asher says he wanted to do all that and more."I wanted to take a chance on this release and try something brave, something unique from plain old remixes, " Asher explained in a recent message. "Thats why I gave some other producers free reign on some tracks."Those other producers include Albadore Sound System (Flint's own Michael Absher) whose remix of "Run Them Down" reminds me of late-night liquid radio jams and G-Dub's back-to-back Old School and Techno remixes of "Rising Up" which are geared more to the dance-club on Ecstasy crowd.
Techno-Battery Operated Drop Machine
In addition to the various samples and synth patches on nearly every track, electronic drums are featured prominently on this record - as you might expect from the title. That theme reaches its apex on "Weapons of Mass Percussion Pt 2" (track 10) on which drummer Gabe Gonzolas unleashes a battery of synthetic steel, squishy sound-effects and pressure-relieving sighs. Geek t.v fans will appreciate the sonic americana included on this disc, such as drops from Star Trek's Jean Luc, Battlestar Galactica's vocally-challenged Cylons and even a quip from The Transformers. And where else but a dub mix could you find The Three Stooges sharing time and space with what sounds like an auto-tuned Muslim call to prayer? Probably the most unique sample on the disc (visit http://www.theprocessonline.com/ to hear it loop).
Weaponized Planes And Misguided Aims
Perhaps the most memorable moments for casual listeners will be the haunting voices of 9-11 air-traffic controllers whose voices appear on "Osama Forgotten" (track 2) and "Evil Doer's Stamped Out In Dub" (track 8). Both tracks revive the surrealism and confusion of that strange day when our skies went quiet and our future seemed completely up in the air. But the defining moment of this disc is the title track, "Weapons of Mass Percussion", in which hypocrisy-exposing sound-bytes of George Walker Bush and Donald Henry Rumsfeld are juxtaposed to illustrate their disdain for the truth and the American people. It's a necessary reminder of how scare tactics and outright lies led to the illegal occupation of a foreign country in the name of pre-emption, or regime-change, or liberation, or promoting democracy, or whatever this week's "official" explanation is for that resource-grabbing, treasury-looting, grunt-abusing, civilian-shredding debacle in Iraq. Whatever the reason, you certainly can't pretend it had anything to do with Saudi nationals flying planes into buildings.
Conclusions In Food Metaphor (or "Gimme the usual, Mr. Phillips")
So if the music were a meal, "Weapons of Mass Percussion" would be a stew of choice ingredients borrowed from previous releases and invigorated with fresh, exotic spices, its many flavors only revealed with time and attention. But like most dishes made from leftovers, it's never quite as satisfying as the original feast (with the exception of "Rapdown" which never tasted so good). Though it may not inspire the private highway sing-a-longs I enjoyed so much with "Blood & Bones", in its proper context, say attending to some repetitive task in the privacy of your own room while enjoying your favorite controlled substance, "Weapons of Mass Percussion" will certainly keep you company and add a rebellious flavor to your buzz. So unitl The Process whip up their next fresh batch of songs, which I'm told they're already cooking up in their brand new studio, you can certainly chew on this.
Mitch Track Listing:
1. Rasta Soldier (radio) - great tune but over-driven mix challenges my ear.
2. Osama Forgotten - FAA recordings of Air Traffic Control over Rasta Soldier rhythms and Garrick Owen's shreddings.
3. The Logic Probe - Cylons dub over "Run Them Down" beats.
4. Metatron's Cube - More space-cadet samples over back beats with a promise to challenge ALL terror.
5. Tetragammatron - More Rasta Soldier rhythms under sound effects, synths and samples.
6. Subsonic Temple - Rasta' beat continues while a ghostly call to prayer is bracketed by sci-fi-ish effects.
7. Vortex 4 - Spread The Money" serves as sound bed for echoes and sound effects. Ghostly call to prayer returns.
8. Evildoers Stamped Out In Dub - Midi-trumpets by Stamp'D climb over rasta beats and various synth stabbings.
9. Weapons of Mass Percussion - Direct confrontation of The Big Lie using hypocrisy, humore & hyer-percussive beats.
10. Weapons of Mass Percussion Pt. 2 - Gabe Gonzalez plugs in and goes bananas on the Pintech Drums.
11. Rapdown - (extended mix) Gets me to dancing every single time - even if I'm sitting.
12. Run Them Down - (Albadore Sound System Mix)
13. Rising Up (G-Dub - Old School) percussive, herky-jerky robot dance mix.
14. Rising Up (G-Dub - Techno) hyper-percussive gallop propels this version along a time-lapsed technicolor freeway. Shouldn't forget to mention Michelle Shaw's amazing back-ups on this track.
©2007 Mitch Phillips, Michiganbands.com
Tuesday, October 23, 2007
THE PROCESS® Receives 3 Contentions in the 2008 Grammy® Awards
SONG OF THE YEAR
"RASTA SOLDIER-RADIO" THE PROCESS
BEST POP INSTRUMENTAL PERFORMANCE
"METATRON'S CUBE" THE PROCESS
BEST POP PERFORMANCE BY A DUO OR GROUP W/VOCALS
"RAPDOWN EXTENDED MIX" THE PROCESS
If you are a Grammy member please support THE PROCESS and cast your vote for us in this years awards!
In 2008 the 50th Grammy Awards will take place on February 10 at the Staples Center in Los Angeles. This will be a milestone for the Grammys and the Recording Academy. Nominations will be announced on December 6, 2007.
Friday, September 28, 2007
THE PROCESS LIVE RADIO INTERVIEW ON KUCI 88.9 FM
Friday, September 14, 2007

Monday, August 27, 2007
THE PROCESS NEWS

Monday, August 06, 2007
Fan Pics From Fridays Show
Sunday, July 29, 2007
Interview With THE PROCESS

Check out Bill's interesting unedited interview in full below:
FOR DAVID:
You always advertise your band as "Detroit's Motor City Madmen of Reggae". Being a native Vassarite, are you ashamed of Vassar (wink wink) or do you just get sick of explaining where the hell Vassar is to people?
Well Bill its actually "Detroit's Rock Reggae Madmen"!
It is true that many people have no idea where Vassar is, even people here in Michigan. When you explain to someone from somewhere else that the band is from Michigan, they automatically say: "OH DETROIT", so it is just easier in terms of imprinting our identity to the world. Plus we have deep Detroit roots. Our drummer Gabe Gonzalez (of George Clinton's P-Funk All Star fame) is from Detroit. We have performed in Detroit hundreds of times and have had dozens of nominations over the last few years in the Detroit Music Awards. We have been featured on two CD compilations of Detroit Music and been members of the Detroit Musicians Alliance. THE PROCESS is also one of the very few bands from outside Detroit to actually win a Detroit Music Award.
(THE PROCESS was voted "Outstanding Reggae/Ska Group" in 2007 and Asher was voted "Outstanding World Songwriter" in 2005).
How many Process members are from Vassar? (You, Bill and Garrick, correct?)
That's correct. Gabe joined six years ago.
Did you start out playing Vassar shows quite a bit? Please give me a little background about your "salad days" in the late 80's in Vassar. If you have any good anecdotes about a good (or bad) show that occured in Vassar. Something funny that happened? PG Please!
One story I can recall is when the band played at the Vassar Theater in 1991, one of our very first shows. Tim O'Brien (the current owner), had (against his better judgment) booked THE PROCESSS and another band. To be fair to Tim, he has always been a big supporter. However, the other band he hated! I'll never forget him poised like a Mantis, standing over the power cables, ready to throw the switch and cut the power! It was a dramatic moment. He was taking care of Business, even back then. I have a lot of respect for Tim and what he has accomplished with the Theater, he has alot of discipline.
FOR GARRICK:
When were you featured in the guitar magazines? Dates please.
I was featured in the international music trades, Guitar World (May 2004) and Guitar Player (Oct 95).
Please tell a little about the Origin of Pigman?
Lots of people have asked me over time, "Whats the deal with Pigman"? "Pigman" was an old pig farmer that lived on a desolate stretch of local back road near our hometown. He was always surrounded by a pack of barking dogs, everywhere he went, which was only up and down the road. Pigman lived without electricity or running water, in an old trailer in front of his pigpens. Local rednecks from the town tormented Pigman by shooting his pigs from across the river with bows and arrows, driving by his house at all hours honking their horns and by stealing his pigs to roast. He actually was a General Motors Executive who walked away from it all, few people knew that about him."Pigman" eventually died...he was found dead in his trailer by a neighbor. When they did the autopsy, they had to actually cut the socks off of his feet...Despite this, we're sure there was still a spot for him in "Pigman Heaven".
How did the GHS sponsorship come about?
David approached GHS's Chris Walters with our current press kit. Chris took him on a tour of the facility in Battle Creek where the strings are made. The endorsement came shortly after that. GHS is our 4th corporate sponsorship. THE PROCESS is also endorsed by AXIS, PINTECH and SILVERFOX PERCUSSION. GHS/ROCKTRON is a great company to work with and we are excited about the opportunity.
FOR BILL:
How long have you been a band director?
Twelve years. Three in Davison and nine in Bad Axe.
Please tell about the awards the Bad Axe band has won under your leadership:
We have qualified for MCBA STATE MARCHING BAND FINALS for seven years in a row and finished 4th place in the state in 2004.
The Junior High and High School Concert Band have received first division honors at MSBOA District band festival for the past eight years.
The High School Wind Synphony has received superior ratings at Ovation Music Festivals in New York City, Orlando and Chicago.
Also the Marching Band was featured on WNEM TV 5 in 2004.
Magazines the band appeared in?
I, myself was selected the Michigan representative for School Band and Orchestra Magazine's "50 Directors who make a difference".
The Bad Axe Hatchet Vanguard Marching Band was featured the international magazine "Gothic Beauty" in 2005.
How does directing a HS band compare with performing/writing/programming for the Process?
Teaching 5th through through 12th grade music students can be very rewarding but it is also a challenge from day to day. I attempt to expand their musical knowledge by teaching from many different time periods in history including baroque, classical, romantic and right up to modern day rock music.
Writing and arranging original music for THE PROCESS is very rewarding and also a challenge to expand on new musical ideas. Performing our music live is always very rewarding and enjoyable.
I remember something about you working on a symphony, how did that turn out?
The symphony turned into a single symphonic suite and was performed by the Davidson High School Orchestra in 1998. The actual symphony is not yet completed but I hope to finish it in the future.
How much influence did your dad have as a Vassar band teacher on you becoming a band director?
My Father and Mother were great influences on me as a child. I remember going to many football games and band concerts at Flint Hamady High School when I was young. I got to meet a lot of his students and seeing his marching bands, with the motorcycle through the fiery hoops and the majorettes with the flaming batons! This all inspired me to explore my own creativity at an early age.
What were the dates of Mr. Heffelfinger's tenure at VHS?
He taught at Vassar High School from 1949 until 1964 and moved to Flint Hamady from 1964 to 1985.
DAVID AGAIN:
Origin of your skeleton costume:
I've been told it is Ethiopian Coptic Priest robe. I found it at a shop called Akebulan on Greenfield Rd. and Seven Mile in Detroit many years ago.
What is the significance of the "military-style" outfits you've worn in the past?
Army clothing is comfortable and utilitarian. I respect the soldier so I wear his clothes.
What kind of charity work has the band done?
Not as much as you might think. We have done Relay For Life Cancer Benefits and we did a benefit for the Red Cross after September 11th 2001. We have also done events against Civil Forfeiture. However, we are open to ideas, so let us know what you have in mind.
Your lyrics are rife with socio/political themes, how has 9/11 and the War on Terror affected what you do?
Well, to be frank, "Weapons Of Mass Percussion" would never had turned out the way it did had 9/11 not happened. I found that I really did not have to comment too much myself. I just let the ghostly voices from the radio and television tell the story of what is happening all around us.
How important is it to be involved politically in trying to affect positive change in the world around you?
Well I would say you do have to be involved in the world around you and work for positive change. I'm a bit fed up with politics at the moment. It seems to me the two parties are like Pepsi and Coke. One is a little sweeter and one has a little more bite but they are essentially the same.
If possible, please compare/contrast Beggar (the song about AIDS) with what you guys did with Weapons of Mass Percussion.
Beggar from 1996's Craven Dog, was (like alot of our stuff), lifted from the headlines. The person in Beggar is based on a story I read in Time Magazine. He was a street person begging for money claiming he was sick. However, he really wasn't sick, just greedy. Then he gets mad when confronted with the truth of his scam..
"Weapons Of Mass Percussion" is literally ripped from the headlines as we used recorded current events to tell the story of the album.
And finally, a softball: what is it like to be a kid from Vassar and play shows in Hollywood and New York?
Really, New York and LA are just like any other towns. New York audiences are a little more freaked out by a band from Detroit. Los Angeles audiences love it more then most. I myself am going to London this fall to meet up with some amazing producers and artists to plan for our new CD. It is our 9th self produced CD and our 1st produced in our own studio. Most of of it will be recorded here and some in London.
Why do you think a group from a small town was been so creative and prolific?
I think people in the Mid-West are so creative because they HAVE to be. I mean you have to find something to do! Ha Ha!
Monday, July 23, 2007
Fans Pics From Saturday's Show

Sunday, June 24, 2007
THE PROCESS LIVE IN LOS ANGELES REISSUED!!
Wednesday, June 20, 2007
THE PROCESS SUMMER SHOWS (SO FAR)

Jul 5 2007 6:00P David Asher Djs Reggae at the Kingfish 6:00 PM
1019 North Water Street., Bay City, Michigan 48708
Jul 12 2007 6:00P David Asher DJs Reggae at the Kingfish 6:00 PM
1019 North Water Street., Bay City, Michigan 48708
Jul 19 2007 6:00P David Asher DJs Reggae at the Kingfish 6:00 PM
1019 North Water Street., Bay City, Michigan 48708
Jul 21 2007 9:00P THE PROCESS LIVE IN CONCERT AT WHITES BAR
9:00 PM Saginaw 2609 State St, Saginaw, 48602
Jul 26 2007 8:00P David Asher DJs Reggae at the Kingfish 6:00 PM
1019 North Water Street., Bay City, Michigan 48708
Aug 2 2007 6:00P David Asher DJs Reggae at the Kingfish 6:00 PM
1019 North Water Street., Bay City, Michigan 48708
Aug 3 2007 7:00P THE PROCESS LIVE IN CONCERT AT THE KINGFISH
1019 North Water Street., Bay City, Michigan 48708 7:00 PM
Aug 9 2007 6:00P David Asher DJs Reggae at the Kingfish 6:00 PM
1019 North Water Street., Bay City, Michigan 487086
Aug 16 2007 David Asher DJs Reggae at the Kingfish 6:00 PM
1019 North Water Street., Bay City, Michigan 48708
Aug 23 2007 6:00P David Asher DJs Reggae at the Kingfish 6:00 PM
1019 North Water Street., Bay City, Michigan 48708
Aug 30 2007 6:00P David Asher DJs Reggae at the Kingfish 6:00 PM
1019 North Water Street., Bay City, Michigan 48708
Tuesday, May 29, 2007
THE PROCESS IN ASCAP PLAYBACK MAGAZINE


NEW THE PROCESS ONLINE STORE

Wednesday, May 09, 2007
THE PROCESS Endorsed By GHS STRINGS!
Thursday, April 26, 2007
The Process earns Detroit Music Awards honor

Monday, April 23, 2007
THE SAGINAW NEWS
The Process, a band that took root in Vassar and often performs around mid-Michigan, received the Outstanding Reggae/Ska Artist/Group honor at the 2007 Detroit Music Awards from the Motor City Music Foundation.
Bob Seger, Iggy Pop, Alberta Adams and Nadir were among other performers who received honors Friday at Detroit's State Theatre.
The Process -- David Asher, Bill Heffelfinger, Garrick Owen and Gabe Gonzalez -- received five nominations in this year's competition. And even though the foundation named Asher the Outstanding World/Reggae/Ska Songwriter in 2005, he went into the competition knowing The Process faced strong competition among Detroit-based groups.
Saturday, April 21, 2007
THE PROCESS WINS AT THE 2007 DETROIT MUSIC AWARDS!

Thursday, April 05, 2007
Saginaw News Podcast

"Catch the Muse with Sue At the News". Asher discusses developments with the band and future projects.
Go here:
Catch the Muse with Sue at The News
Saturday, March 03, 2007
THE PROCESS Receives Five Nominations In 2007 DETROIT MUSIC AWARDS

Nominees for the 2007 Detroit Music Awards have been announced and voting is underway.
THE PROCESS® has just received Five Nominations in the 2007 Detroit Music Awards!
Nominations include:
OUTSTANDING REGGAE/SKA ARTIST/GROUP
OUTSTANDING WORLD/REGGAE/SKA INSTRUMENTALIST: GARRICK OWEN, (GUITAR (ELECTRIC)) - THE PROCESS
OUTSTANDING WORLD/REGGAE/SKA RECORDING: "WEAPONS OF MASS PERCUSSION"
OUTSTANDING WORLD/REGGAE/SKA SONGWRITER: DAVID ASHER, (THE PROCESS)
OUTSTANDING WORLD/REGGAE/SKA VOCALIST: DAVID ASHER, (THE PROCESS) .
Saturday, February 24, 2007
Thursday, February 22, 2007
Pics from the last show
Tuesday, February 13, 2007
THE PROCESS ON THE BBC!
BBC Radio 1.Heres a link to the playlist from Dec 30th.
And the show can be downloaded with this link: HERE
Right-click and choose "Save Target As" (assuming you are using Internet Explorer).
Thanks to our friends Steve Barker and Brian Planet Jackson at the BBC.
(Also thanks to Dr, Strange Dub at THE ECHO CHAMBER on KFAI-FM (90.3 Minneapolis/106.7 St.Paul). On 6-28-2006.
About On The Wire
On The Wire was first broadcast on 16th September 1984. Check Radio 1's playlists for that month – compare and contrast. Way back then there was no such thing as 'dance' music, hip-hop was confined to NYC and LA and the UK was in the grip of the New Romantics. Smashy and Nicey still ruled at fab FM and the London dance mafia were still with their mums shopping for shells. Reggae was apparently dead.On The Wire’s first guests were Adrian Sherwood who provided its now legendary theme tune and collaborator Keith le Blanc, who had earlier launched ‘Malcolm X’ on the world via Tommy Boy. The week after it was Depeche Mode and in the December a three hour live special with Mr. Lee ‘Scratch’ Perry still fresh from torching the Black Ark a couple of years earlier.And so it went …… through the eighties as On The Wire slowly built a reputation beyond Lancashire and the North West, throughout the UK and onwards, before the internet, via cassette to the outer reaches, Greece, Sweden, Australia, Italy, USA ….. The show was fairly expansive: releasing a compilation ‘Bugs On The Wire’, putting on The Fall free at Clitheroe Castle when 2,500 people turned up, an Xmas party at the Ritz in Manchester including Sherwood with Gary Clail, 808 State, A Guy Called Gerald, Little Annie and a heavily pregnant Neneh Cherry absconding from a Bomb the Bass gig. First radio plays for in the UK for Derrick May and Kevin Saunderson and the radio premier of 808 State’s ‘Pacific State’.As the Nineties turned OTW was under threat from the BBC as new leaves were turned – but at the last minute the show was saved by the BBC board pegging the show as a ‘unique BBC product’. But the heady days of three hours on a Sunday afternoon were over as in the BBC speech and sport ruled. And so OTW has wandered the airwaves within the BBC schedules ever since, freeform radio before the term was invented.In the last few years there has been a reduced flow of luminaries through the OTW studio. Those listeners with us at the start whilst at college are now in their forties with families. Many friends have come and gone over the years but the show is ‘trodding on’. Quieter guests in the recent past have given us wonderful studio sessions, including Kelly Joe Phelps, Alvin Youngblood Hart and Jeb Loy Nichols – as the show developed a quaint obsession for Americans using two christian names. Lately Jim and Fenny in Blackburn have helmed the show whilst Steve contributes from Beijing with the invaluable help of Christiaan Virant, American exile and co-founder of the China-based nu electronic unit fm3. Andy ‘Madhatter’ Holmes and the big man, Pete Haigh, have provided years of peerless effort on the once-a-month Funkology. Jimbo, the current engineer and techno-wiz, took over from the eminent Jethro known on the net as ‘Culf’ who in turn took over from Mikey Martin who started in his early teens as the original studio wizard. Big shouts must also go to Dom and Bob, the Blood and Fire boys, and the Baked Goods team who have both blessed us with a regular supply of great tunes in their guest appearances, and lastly respect is due to Alex Fenton for his wonderful work on the website without which OTW’s inexorable march to world domination would prove impossible. After three glorious years of commercial webhosting, The On The Wire site is on the road again from whence it came - but it will never die! On The Wire was 20 years old on 16th September 2004.Steve Barker – Beijing December 2003
Thursday, February 01, 2007
After St. Valentines Day Bash featuring 22 Belly Dancers

65 E Huron St, Pontiac, MI 48342
Presents
Friday February 16, 2007 @ 8:00
After St. Valentines Day Bash
featuring 22 Belly Dancers
Performing Live: 1592, Cowboy Messiah, The Process, 1st Dagree and special guest Liz Larin hosted by DJ Red
Special Event
18 and over welcome
$24/Advance or $28/Day of Show





























